Establishing presence and elevating the position for an architecture and interior design firm.
Social Media Strategy, Management and digital advertising
It is evident that good design has never been more important. Architectural input in the homes of today has and will always allow for significantly improved use spaces.
The Mill: Architecture and Design is an advocate for good design and works across commercial and residential projects. An ethos though simple can be often forgotten; good design is attainable for everyone, and it does not have to cost the earth.
The Mill had established a successful word of mouth business and has seen consistent growth since its creation. In late 2016 the owners invested in a new brand and website along with moving into a new office. The Mill saw the need to be more present on social media and engaged with Nerio in February 2017 to manage their social media channels.
Engaging with an architect or designer is a long sales cycle, nurturing an audience, enhanced brand credibility and support to ease of engagement, were all important starting points. The shift from start up to established brand is important - the perception with customers, the industry, and the marketplace that The Mill was a professional, experienced and knowledgeable firm was their next step.
Through a website redesign and a content marketing strategy which focused on education, inspiration and informing current and new audiences, we were able to leverage and gain brand awareness which positioned The Mill: Architecture + Design as a professional, knowledgeable and sustainable firm.
We established and maintained an online presence on Instagram, Facebook and a blog. Our approach was to educate the existing and new audiences on the need for good design in the current environment. This need continues to be ever-present in the Canberra market, therefore, remains important to leverage the values of The Mill to inform, educate and inspire their audience.
“The purpose of all of the awareness campaigns is to ensure growth, future planning, with improved profit margins for the firm. And while winning work is easy and the market is great it is important to be future-focused and have a platform that allows for growth. The Mill is now ideally positioned to leverage existing market conditions including limited quality design and environmental impacts to offer Canberra great design in a time when it is essential to the future of our cities.” Nerio Team.